Physiognomy and face lines are guidelines in creating a harmonious and individual smile. Each face line, curve or angle has a role in its character and emotional expression. The lower third of the face, especially the smile, automatically attracts the human eye, because it includes verbal and non-verbal form of communication.

The shape, colour and characteristics of lips and teeth arch create a powerful non-verbal message. The visagism concept creates a personalized image, which reflects personal feeling of identity. It also allows us to determine which emotions and personalities a person would like to express with their appearance and, specifically for dentistry, with their smile.

By following the visagism concept, we can design and virtually simulate a future smile, which will ideally complement the physical appearance, personality and wishes of the person.